I work from home, so portability was not an option. I want to say that up front, because this thing is large. To get an idea of how large, you can do what I did-- I laid the brick on the table and wrapped the cord similarly to the photo and got an idea. Actually, I was fairly close that way, so I wasn't surprised. This does NOT make the cord "more portable" or less portable in my opinion, but it does wrap it neatly and helps me get it off the floor and stands my brick up so it gets plenty of air on both sides which is what I wanted it for.That said, I do have one issue, but it's with ALL power supplies. When you wrap it, you tend to bend the cord at the section where it enters the brick. Now, for me here at home, I get around that by not wrapping it around the brick as tightly. I allow those parts to stick out of this device more than they show here. However, for some people that may hot be an option or even desirable. Just be aware--be a savvy shopper--this is an AID not a panacea. In that capacity, it's great. It's made well, sturdy, and I'm not even having issues with the included clip like other reviewers have said, though I"ve only had mine for a little while now. My hubby now wishes they would make these for his PC cable.All in all--good product and good for the money, I felt.UPDATE: I just this week had to replace my original Macbook power cord due to user error (I caught it beneath something and ripped it---Grrrr). Anyhow, I decided to go with the aftermarket replacement from iReplace mainly to try their product. This Quirky cord wrap FITS the iReplace brick perfectly as well. I have to say, I use my Quirky PowerCurl DAILY. It never is removed from my power supply and as many years as I've had it, I still love it. I was sad to think I may not have it if it didn't fit the iReplace cord, but it DOES! I also truly think that by using the PowerCurl carefully, I have extended the life of my original power cord, and for that, I am thankful.
